Estadísticas de suscriptores

Publicado October 6th @ 2:14 pm por David Givoni

Ya hemos añadido una herramienta de estádisticas al blog para saber quienes son los visitantes, pero hay una cosa que se le escapa a Google Analytics: los suscriptores RSS.

Primero vamos a definir que significa. Los suscriptores son gente que han elegido ser notificados automáticamente cuando publicas una nueva anotación. El formato más común para hacer eso se llama RSS y existen muchos programas o aplicaciones web que te permite añadir los RSS’s de tus blogs favoritos y así poder seguirlos desde ún sitio en vez de tener que visitar a cada blog cada vez para ver si hay novedades.

Wordpress produce un “RSS feed” automáticamente, pero Google Analytics no se entera de que hay gente que entra por esa vía a tus anotaciones ya que no cuentan como una página vista normal. Por eso hay que recurrir a otras maneras para saber las estadísticas RSS.

Una manera es usar FeedBurner. Ellos te permiten pasar tu RSS a través de su web y de esa manera registran todo el tráfico que entra por esa vía. También permiten cuando ya tienes bastantes suscriptores añadir publicidad en tu RSS, pero eso no es recomendable al principio y quizas no del todo (más adelante volveré a eso).

Para implementar Feedburner en un blog de Wordpress hacen falta dos cosas: Tienes que registrar tu blog con feedburner que te dará una dirección como: http://feeds.feedburner.com/Monetizando y tienes que instalar un plugin en Wordpress para que todos los RSS’s pasen por Feedburner.

Ese plugin de feedburner para wordpress puedes encontrar en la web de su autor, John Watson. La instalación en bastante simple. Hay que bajar un fichero .php y colocarlo en la web de tu blog en la carpeta “wp-content/plugins”. Luego entras en la administración de tu blog y en Plugins activas el plugin. Luego cuando está activado te aparece otro punto en el sub menu de Plugins llamado “Feedburner Configuration” y pones la url que te dió Feedburner y ya está. Para comprobar que está bien instalado puedes clicar en el ícono de RSS en tu blog y verás que irás a una página de Feedburner que muestra todas tus anotaciones.

Y ya está, ahora sabemos cuantos fieles lectores tenemos :)

Comparte esto

Archivado en: El Experimento, Estadisticas, Ganar dinero con un blog, Herramientas, WordPress

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